Hooked By Nir Eyal – Book Summary

The Hook Model comprises of steps which can aid an entrepreneur to keep building and improving products.
Start With Why by Simon Sinek – Book Summary

Knowing the ‘why’ behind an action is the starting point of success. Sinek mentions how the framework of everything is built on the ‘why’.
Drive – The Surprising Truth About What Motivates Us By Daniel Pink – Book Summary

Pink suggests that the motivation we feel is from within ourselves – intrinsic. The intrinsic needs drive our work and are the key motivators.